WHY:Social infrastructure enabling all people to work.

By 2050, the estimated Japan population will be cut by 100 million, and the working population reduced by 44 million people ※. In order to support economic growth, it is expected that more women, elderly people, and foreign immigrants will have work to bear the load.

But in reality, it is not as simple as it seems for these kinds of people to start actively working to help society. For example, in order for all women to work, you need to create an environment where childcare, housework and work can all co-exist. This includes the need for more nurseries, more understanding within the workplace, and allowing a more flexible working style. For elderly people and foreign workers, there are still currently the enviromment that limits the work they can do, and the kinds of job choices open to them.

To sort out these issues, and provide a situation where all women, elderly people and foreigners can actively work, there needs to be some kind of a social soft infrastructure. One way is a housekeeping service.

Currently, in a climate of an increase of double income households, elderly people households, and single households, a demand for housekeeping services continue to grow year by year. By using a housekeeping service, married couples with two incomes, elderly people and single parents can reduce the burden of housework and child care, and they can focus more on work.

At the same time, housekeeping services also provide potential employment for women, elderly people, and foreigners. In fact, most people working in the housekeeping field are women, with a high ratio of elderly people. Furthermore, as part of the national strategy zone, from 2017 Japan started accepting foreign staff to work in this field.

In this way, the housekeeping service industry not only encourages women and elderly people to actively stay in employment, it also creates new job opportunities for them, and for also foreign workers.

※:Figures from the National Social Security Institute of Population Problems.

HOW:Taking the first steps towards communicating the appeal.

In Japan, housekeeping service agencies are gradually beginning to become more of a thing, however there are still a lot of issues that are stopping it from becoming more of a norm. These include anxiety about letting unknown people into your house, a reluctance to just leave a messy house for someone else to come in and clean up, and the cost of the service.

However, as a finding by Harvard University showed, being able to buy time from people or companies like housekeeping agencies can bring happiness to our lives. Furthermore, there is a high ratio of people who have tried such a service once, then become repeated users. Because of this, we wanted to at least show the merits of using such a service to a large amount of people, in order for them to take the first steps towards trying them. This is why we started KAJIFULL.


KAJIFULL is a housework agency portal site for people considering using these kinds of services. We compile useful information about housework service agencies, including articles on the plus points of using them, comparison and analysis of different companies, as well as a search function to find the best service for you.

Furthermore, we also publish job openings at housework service agencies for those interesting in working in that field. By working in cooperation with many in the housekeeping service industry and then providing information for both potential users and providers of these kinds of services, we are trying to spread the word as much as we can about the merits of this industry and how it is contributing to a workable society.