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Zenbird – Zenbird Brand Studio launched in September 2021, a service that supports sustainable branding for corporations that aim to expand overseas

Zenbird – Zenbird Brand Studio launched in September 2021, a service that supports sustainable branding for corporations that aim to expand overseas

  • On 2021幎10月5日
  • sustainability, Zenbird

Harch handles website projects with the concept of “Publishing a better future.” We have established a sustainable branding support service for corporations on our English media site Zenbird, and from September 2021, we have begun offering English translation services as well as English article creation services.

Background of service launch

There are many Japanese corporations and brands that do excellent work for the environment and society but are not very well known overseas. Due to this, there are issues with insufficient knowledge about effective approaches and communication skills for corporations and ordinary citizens in the overseas market, which has language barriers and is very sensitive to sustainability issues. Information about sustainability is becoming especially crucial for Western corporations, and Japanese companies must convey their excellent environmental and societal work when appealing to overseas clients.

Harch launched Zenbird in April 2019. It is an English media site that posts about sustainable ideas and efforts from Japan for a worldwide audience. Zenbird has since posted a total of over 700 articles that introduce excellent sustainability case studies in Japan for English speakers in Japan and overseas. The website has 1 writer living overseas, as well as 7 native English speakers among its staff, and it combines high-level language skills with specialized knowledge about the latest trends in sustainability.

For global companies, it’s becoming increasingly necessary for them to communicate their efforts regarding sustainability in English. Due to this, Harch has been taking advantage of its experience and has launched Zenbird Brand Studio, a service that supports Japanese companies in effectively sharing their sustainability efforts to overseas markets.

Summary of provided services

At Zenbird Brand Studio, when Japanese corporations and brands post information for English native speakers who are highly interested in sustainability, we support their essential global communication in various ways. We have begun offering the following services from September, 2021.

  • Zenbird Brand Studio
  • Offered service: Japanese to English translation, English article creation
  • Details: https://zenbird.media/brand-studio

Zenbird Brand Studio Service Page

Translation service

Zenbird Brand Studio translates text published on official websites, social media, pamphlets and in-store notices from Japanese to English. We also are able to translate with knowledge of SEO for overseas markets.

  • Price: 10 yen / 1 Japanese character (※Free up to 300 characters)
  • Delivery: Within 10 business days
  • Details: https://zenbird.media/brand-studio/translation

English article creation service

We create English articles based on interviews that communicate your company or brand’s efforts and thoughts and publish them on Zenbird. We can also take photographs for you. Over 70% of Zenbird’s readership consists of people living in Europe, America and Asia, and over 60% of them are 35 years old or younger. With our services, you can reach readers who are highly interested in sustainable efforts.

  • Price: Please inquire beforehand
  • Delivery: Within 1 month of interview date (First draft)
  • Details: https://zenbird.media/brand-studio/publicity

Future service plans

As we aim to provide general global brand communication services for Japanese companies, we are planning to offer the following services in the future.

Video editing

Creation of videos that effectively generate interest for English speakers in your company’s sustainable efforts and thoughts.

Sound editing

Creation of sound data, such as podcasts and other recordings, for effectively generating interest in your company’s sustainable efforts and thoughts.

Social media management support

Creation of social media posts, images, and more to generate interest in your company’s sustainable efforts effectively.

Please do not hesitate to consult with Zenbird Brand Studio if you are a corporation thinking about posting information for English speakers both overseas and in Japan.

Team member introductions and created article examples

Zenbird Editor-in-Chief: Roger

After working for public institutions and private corporations in Singapore, he changed jobs in order to contribute to society through marketing. He has 6 years of experience in total working for e-commerce companies and media companies. Roger is involved in SEO optimization, keyword research and data analysis. He manages a Youtube channel that introduces Japanese products and has experience gaining 5,000 followers.

【Example articles】
・Article that covers a project which uses Okinawan taco rice to confront the problem of child poverty
・Article that covers the zero waste center in the town of Kamikatsu in Shikoku

Editor: Tomoyo Matsuda

She joined Harch after working in an education company. For Harch’s IDEAS FOR GOOD Business Design Lab, Tomoyo is involved in support of projects for several companies solving societal problems and contents creation. She has experience living in America for 1 year.
【Example article】
・Article covering the circular economy realization efforts of Ishizaka, an industrial waste disposal company

Editor: Aya Mishina

Born in Kyoto Prefecture. She worked as a teacher in America after studying education in a university there. After returning to Japan, she worked as an exchange student advisor as a staff member at a university. She is a mother of 1 child and is active in media to support building a sustainable society.
【Example article】
・Article covering TELL, an NPO that saves lives through phone consultations and counseling

About Zenbird

Zenbird is a web magazine that posts in English about sustainable ideas from Japan. For overseas readers, it posts about startup companies and NPOs that strive for solutions to societal problems, as well as unique efforts for regional revitalization and sustainable lifestyle knowledge rooted in Japanese culture.

Zen means “something which is good for society.” The “Zen” in Japan flaps its wings to the world like a bird and gives people throughout the world a chance to discover the appeal of Japan. The name Zenbird was created with this feeling in mind.

  • Site name: Zenbird
  • URLhttps://zenbird.media/
  • Topics delt with: Circular economy, climate change, SDGs, food loss, gender issues, sustainability
 

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INSIDE HARCH

harch_inc

.
【採甚情報】
ハヌチでは、新しく䞋蚘の2぀の求人情報を公開したした。
.
⭐サステナブル・ビゞネス・デザむナヌIDEAS FOR GOOD Business Design Lab
⭐Circular Yokohama 運営メンバヌ
.
ぜひ @harch_inc のプロフィヌルのサむトからご芧ください
. ハヌチ欧州チヌムむンタビュヌ「『 .
ハヌチ欧州チヌムむンタビュヌ「『もう1぀のロヌカル』を䞎えられる存圚に。ハヌチ欧州がむベント・レポヌト・教育事業に蟌めた想い」を公開したした
.
ペヌロッパを䞭心に掻動する圓瀟の事業組織「ハヌチ欧州」から2人のメンバヌに集たっおもらい、代衚の加藀ずずもに、欧州での掻動の今たでずこれからに぀いお語っおもらいたした。
.
チヌムの掻動の背景にある想いを、ぜひ @harch_inc のプロフィヌルのサむトからお読みください
#ハヌチ株匏䌚瀟 #ハヌチ欧州 #欧州サヌキュラヌ゚コノミヌ特集 #サヌキュラヌ゚コノミヌ
. 【瀟内むベントレポヌト】「IDEAS FOR .
【瀟内むベントレポヌト】「IDEAS FOR GOOD合宿 in 千葉・埡宿」を実斜したした
.
2022幎10月に開催した、IDEAS FOR GOODの線集郚メンバヌによる1泊2日の合宿の様子を、「普段いる䞖界から䞀歩出おみるこずの倧切さ」「五感を䜿うこずの倧切さ」の二぀のテヌマをもっおお届けしおいたす。
.
ぜひ @harch_inc のプロフィヌルのサむトからご芧ください
#ハヌチ株匏䌚瀟 #IDEAS4GOOD #瀟内むベントレポヌト #埡宿 #合宿
.
【提携先むンタビュヌ#04】
「セブの貧困局から未来のリヌダヌを育おる、
NPO法人DAREDEMO HERO」
を公開したした。
.
フィリピン・セブ島で、
志をもっお「がんばる子どもたち」に
教育の機䌚を提䟛し、
圌らの倢の実珟を応揎しおいる
NPO法人DAREDEMO HEROに、
圓瀟の寄付プロゞェクト「UU Fund」で
寄付を行いたした。
.
今回のむンタビュヌでは、
DAREDEMO HERO代衚の内山さんに、
お話を䌺いたした。
.
ぜひ @harch_inc のプロフィヌルの
サむトからご芧ください
.
#ハヌチ株匏䌚瀟 #daredemohero #セブ #フィリピン #寄付プロゞェクト #未来のリヌダヌ #誰でもヒヌロヌ #NPO
. 【瀟内むベントレポヌト】「ハヌチ .
【瀟内むベントレポヌト】「ハヌチ党員集合業務改善䌚」を開催したした
.
4月に開催した瀟内むベントの様子を、コヌポレヌトサむトでお知らせしおいたす。
.
リモヌト勀務が日垞になっおいる圓瀟ですが、盎接䌚っお同じ時間を共有するこずで、より䞀局、瀟内メンバヌの枩かさや人柄の良さを感じるこずができる良い機䌚になりたした。
.
ぜひ @harch_inc のプロフィヌルのサむトからご芧ください
#ハヌチ株匏䌚瀟 #枅柄庭園でオフサむトミヌティング #瀟内むベント #モダモダ吐き出し䌚 #業務改善䌚議
. スタッフむンタビュヌ#19「䞀人ひず .
スタッフむンタビュヌ#19「䞀人ひずりの心が満たされ、自然ず共存した瀟䌚を䜜りたい」を公開したした
.
今回は、暪浜の埪環経枈を促進するプラットフォヌム「Circular Yokohamaサヌキュラヌペコハマ」の線集長であり、それ以倖にも圓瀟運営の耇数のりェブメディアに関わっおいるスタッフに話を聞きたした。
.
孊生時代に没頭したこず、ハヌチ入瀟のきっかけ、珟圚の仕事内容、これからやりたいこずなどをじっくりず語っおくれたした。
.
ぜひ @harch_inc のプロフィヌルのサむトからご芧ください
#ハヌチ株匏䌚瀟 #CircularYokohama #サヌキュラヌペコハマ #スタッフむンタビュヌ #埪環経枈 #暪浜
. 「『自分の人生を抱きしめお、孀独 .
「『自分の人生を抱きしめお、孀独を感じない瀟䌚に』Life Hugger線集郚が考える“サステナブルの圚り方”ずは【メディアむンタビュヌ】」を公開したした
.
圓瀟が運営しおいるサステナブルな暮らしの応揎メディア「Life Huggerラむフハガヌ」の線集郚のメンバヌ3名に、日々どのような想いで情報を発信しおいるのかを聞いおきたした
.
メンバヌ党員が子育お䞭。仕事や家庭にどのように向き合っおいるのかに぀いおも話しおくれたした。
.
ぜひ https://www.instagram.com/harch_inc/ のプロフィヌルのサむトからご芧ください
#ハヌチ株匏䌚瀟 #LifeHugger #サステナブルな暮らし #サステナブルな暮らしの応揎メディア #れロりェむスト #線集郚むンタビュヌ #メディアむンタビュヌ #ラむフハガヌ
.
「IDEAS FOR GOODでの職業䜓隓からむギリス圚䜏の高校生が孊んだ、よりよい瀟䌚を䜜るゞャヌナリズムずは」を公開したした
.
むギリス・ロンドン圚䜏の高校生にIDEAS FOR GOOD線集郚の蚘事執筆からSNSのコンテンツづくりたで、職業䜓隓をしおいただきたした。
.
実際にメディアの仕事を通じお感じたこず、そしおこれからのメディアに぀いお考えるこずなどをプログラム終了埌に振り返っおもらいたした。
.
ぜひ https://www.instagram.com/harch_inc/ のプロフィヌルのサむトからご芧ください
#ハヌチ株匏䌚瀟 #IDEAS4GOOD #りェブメディアのコンテンツづくり
. 「線集郚が月500本以䞊の配信蚘事か .
「線集郚が月500本以䞊の配信蚘事から厳遞ぜひ読んでほしい今月の泚目蚘事2022幎3月」を公開したした
.
圓瀟が運営する9぀のメディアから、各メディアの線集郚が「ぜひ読んでもらいたい」ず倪錓刀を抌す蚘事を集めお毎月玹介しおいたす。
.
蚘事の䞭で玹介しおいる䞀郚はこちら
○「戊争の真実を広めお」りクラむナの䌚瀟が350点を超える写真玠材を無料公開
○ 4月からプラスチック新法スタヌト、䞻な䌁業の取り組みず考え方は
○ 自然関連財務情報開瀺䜜業郚䌚(TNFD)がフレヌムワヌク案を公衚。䌁業に自然や生態系関連のリスク評䟡・情報開瀺を促す
.
ぜひ https://www.instagram.com/harch_inc/ のプロフィヌルのサむトからご芧ください
#ハヌチ株匏䌚瀟 #今月の泚目蚘事 #りクラむナ #戊争の真実  #プラスチック新法  #TNFD #コミュニケヌション #自然や生態系関連のリスク評䟡
. 「線集郚が月500本以䞊の配信蚘事か .
「線集郚が月500本以䞊の配信蚘事から厳遞ぜひ読んでほしい今月の泚目蚘事2022幎2月」を公開したした
.
圓瀟が運営する9぀のメディアから、各メディアの線集郚が「ぜひ読んでもらいたい」ず倪錓刀を抌す蚘事を集めお毎月玹介しおいたす。
.
蚘事の䞭で玹介しおいる䞀郚はこちら
.
⭐サステナビリティ課題ぞの䌁業の姿勢を䌝える、効果的なコミュニケヌションずは
⭐ESG人材が足りない倧量離職ず人材争奪戊を前に䌁業がすべきこず
⭐【英語孊習xSDGs】Carbon Footprintカヌボンフットプリントの重芁性ずは
.
ただただありたす
ぜひ https://www.instagram.com/harch_inc/ のプロフィヌルのサむトからご芧ください
#ハヌチ株匏䌚瀟 #今月の泚目蚘事 #ESG人材 #SDGs  #CarbonFootprint  #カヌボンフットプリント #コミュニケヌション #サステナビリティ
. 【提携先むンタビュヌ#03】「コロナ .
【提携先むンタビュヌ#03】「コロナ犍でも『぀ながれる』堎所を。地域の瀟䌚課題ず向き合う栃朚の䞀般瀟団法人えんがお」を公開したした
.
昚幎からスタヌトした圓瀟独自の寄付プロゞェクト「UU Fund」。
その寄付先の1぀である䞀般瀟団法人えんがおに、創業の経緯や圓瀟からの寄付の掻甚に぀いおむンタビュヌしたした。
.
ぜひ https://www.instagram.com/harch_inc/ のプロフィヌルのサむトからご芧ください
#ハヌチ株匏䌚瀟 #UUFund #寄付 #぀ながり #地域の瀟䌚課題 #䞀般瀟団法人えんがお #えんがお
. 今幎も残すずころあずわずかずなり .
今幎も残すずころあずわずかずなりたした。
今幎はたすたす倚くの方々に支えられお、昚幎にも増しお実りのある䞀幎ずなりたした。
この堎をお借りしたしお、皆さたに感謝申し䞊げたす。
どうもありがずうございたした
.
今幎の締めくくりずなる蚘事「【2021幎末のごあいさ぀】2021幎にスタヌトした圓瀟の取り組み10遞」を公開したした
.
ぜひ https://www.instagram.com/harch_inc/ のプロフィヌルのサむトからご芧ください
#ハヌチ株匏䌚瀟 #サステナビリティ #寄付プロゞェクト #暪浜垂 #CircularEconomy #サヌキュラヌ゚コノミヌ孊習プログラム #埪環型経枈 #カヌボン・ニュヌトラル #カヌボンオフセット #UUFund #SBT #SBTi #再゚ネ100宣蚀REAction
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NEWS
  • IDEAS FOR GOOD held online course “Sustainable Innovation Facilitator Course – Facilitating a Sustainable Future” 2023幎1月27日
  • Harch Representative Yu Kato appeared at symposium “New Materials and Jointly-Created World that Makes the Future” 2023幎1月24日
  • IDEAS FOR GOOD held online event “Digital Sustainability and Sustainable Web Design to Address Climate Crisis” 2023幎1月20日
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ABOUT US

Harch Inc.

Foundation DateDecember 17, 2015
CEOYu Kato, Managing Director
Capital Fund20,000,000yen
AddressWORK EDITION NIHONBASHI 602
Tomizawa-cho 10-13 Nihonbashi Chuo-ku,
Tokyo 103-0006

CONTACT




    © 2016 Harch Inc.