While Japan is facing many social challenges such as decreasing birthrate, aging population and child poverty, there are many companies and individuals addressing these issues with very creative solutions.
WHY：A treasure trove of Japanese sustainable culture and innovations awaits the world
Indeed, we have covered many social good stories and practices around the world on our online magazine “IDEAS FOR GOOD”. Thereafter we found that there are also many good innovations tackling social issues in Japan as well as overseas.
HOW：Spreading social good ideas from Japan
Unfortunately, however, most of those good practices are not known outside Japan because of the language barrier. Therefore we decided to create an online media called “Zenbird” to cover those stories and spread them around the world.
We hope that anyone living outside Japan will become interested in our country and want to visit the locals, which in turn boosts their efforts in their projects.
WHAT：What is Zenbird?
Zenbird is an online magazine with a unique editorial focus on social good ideas and practices in Japan. It covers social startups, non-profits and local policies solving social issues with unique, innovative ideas and solutions. It also introduces sustainable lifestyle tips which are deeply rooted in Japanese traditional culture.
“Zen” means “Goodness” in Japan. We named our website with a hope that socially good ideas throughout Japan will fly to the world like a “Bird”, and bring attention to attractive features of our country.