Discovering a Sustainable Future from Japan

WHY:A treasure trove of Japanese sustainable culture and innovations awaits the world

While Japan is facing many social challenges such as decreasing birthrate, aging population and child poverty, there are many companies and individuals addressing these issues with very creative solutions.

Indeed, we have covered many social good stories and practices around the world on our online magazine “IDEAS FOR GOOD”. Thereafter we found that there are also many good innovations tackling social issues in Japan as well as overseas.

HOW:Spreading social good ideas from Japan

Unfortunately, however, most of those good practices are not known outside Japan because of the language barrier. Therefore we decided to create an online media called “Zenbird” to cover those stories and spread them around the world.

We hope that anyone living outside Japan will become interested in our country and want to visit the locals, which in turn boosts their efforts in their projects.

WHAT:What is Zenbird?

Zenbird is an online magazine with a unique editorial focus on social good ideas and practices in Japan. It covers social startups, non-profits and local policies solving social issues with unique, innovative ideas and solutions. It also introduces sustainable lifestyle tips which are deeply rooted in Japanese traditional culture.

“Zen” means “Goodness” in Japan. We named our website with a hope that socially good ideas throughout Japan will fly to the world like a “Bird”, and bring attention to attractive features of our country.

Go to Zenbird


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Zenbird.life partnership with Japan Sustainable Salon Association

  • On 2023年10月6日
Our company-operated English curation site, “Zenbird.life,” has partnered with the Japan Sustainable Salon Association, a general incorporated association, and has started listing hair salons that have received Sustainable Salon Certification. What is Zenbird.life? As travel restrictions due to the pandemic begin to ease, we are gradually seeing an increase in foreign tourists visiting Japan. Although […]
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Zenbird to host event “Japanese Old Folk House Kominka and Sustainable Hints”

  • On 2022年12月23日
Zenbird will host another exciting media event is on January 17th, 2023! This online event explores kominka, Japanese old folk houses, and how they are linked to sustainability. The event will be bilingual (English and Japanese). Immerse yourself in the world of traditional Japanese houses through a live stream event. Kominka are old folk house […]
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