ZENBIRD

Discovering a Sustainable Future from Japan

WHY:A treasure trove of Japanese sustainable culture and innovations awaits the world

While Japan is facing many social challenges such as decreasing birthrate, aging population and child poverty, there are many companies and individuals addressing these issues with very creative solutions.

Indeed, we have covered many social good stories and practices around the world on our online magazine “IDEAS FOR GOOD”. Thereafter we found that there are also many good innovations tackling social issues in Japan as well as overseas.

HOW:Spreading social good ideas from Japan

Unfortunately, however, most of those good practices are not known outside Japan because of the language barrier. Therefore we decided to create an online media called “Zenbird” to cover those stories and spread them around the world.

We hope that anyone living outside Japan will become interested in our country and want to visit the locals, which in turn boosts their efforts in their projects.

WHAT:What is Zenbird?

Zenbird is an online magazine with a unique editorial focus on social good ideas and practices in Japan. It covers social startups, non-profits and local policies solving social issues with unique, innovative ideas and solutions. It also introduces sustainable lifestyle tips which are deeply rooted in Japanese traditional culture.

“Zen” means “Goodness” in Japan. We named our website with a hope that socially good ideas throughout Japan will fly to the world like a “Bird”, and bring attention to attractive features of our country.

Go to Zenbird

LATEST

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Zenbird releases Sustainable City Guidebook for eco-friendly travel in Tokyo

  • On 2024年7月3日
Zenbird, an online magazine operated by Harch, has been sharing Japan’s sustainable initiatives with the world for years now. It is now introducing the “Sustainable City Guide: TOKYO,” an English-language guidebook aimed at promoting eco-friendly travel in the bustling capital. As Japan continues to experience a surge in inbound tourism, the demand for sustainable tourism […]
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Zenbird leads Kyoto Sustainable Tour, highlighting Edo Period circular economy practices

  • On 2024年6月7日
Zenbird hosted professors and students from Chiang Mai University on a tour of Kyoto to visit stores that are committed to sustainability. Zenbird, operated by Harch, is an English-language web magazine that shares sustainable ideas and initiatives from Japan. Learning about consumption, in particular circular consumption, helps us move the world in the better direction, […]
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SRA Japan and Zenbird team up to promote sustainable dining options

  • On 2024年6月5日
Zenbird, an online magazine operated by Harch, has entered a partnership with the Sustainable Restaurant Association Japan (SRA Japan). This collaboration aims to highlight sustainable dining options by featuring an extensive list of vetted restaurants on Zenbird’s dedicated platform, Zenbird.Life. The need for sustainability has become increasingly vital in our daily choices. This partnership thus […]
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