ZENBIRD

Discovering a Sustainable Future from Japan

What is Zenbird?

Zenbird is an online magazine with a unique editorial focus on social good ideas and practices in Japan. It covers social startups, non-profits and local policies solving social issues with unique, innovative ideas and solutions. It also introduces sustainable lifestyle tips which are deeply rooted in Japanese traditional culture.

“Zen” means “Goodness” in Japan. We named our website with a hope that socially good ideas throughout Japan will fly to the world like a “Bird”, and bring attention to attractive features of our country.

Zenbird.media

A media platform sharing Japan’s sustainability to the world

  • Zenbird

URL：https://zenbird.media/

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Zenbird.life

A portal to sustainable experiences in Japan

  • zenbird_life_site

URL：https://zenbird.life/

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LATEST

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[Zenbird] Reframing what waste can be through the lens of Kanagawa Sustainability Tour (Report)

  • On Nov 18, 2025
Harch, which operates Zenbird, hosted government officials from Singapore in a one-day circular economy tour in Kanagawa Prefecture on October 13, visiting several circular businesses in the region to observe their initiatives up close. This article reports on the tour and its outcomes. *This article is a republished report from Zenbird titled “Reframing what waste […]
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Zenbird held a free online seminar “Why Japan for MICE and education? Sustainability and Circular Economy awaits.”

  • On Mar 13, 2025
On Feb 12, Zenbird held a free online seminar “Why Japan for MICE and education? Sustainability and Circular Economy awaits.” This seminar was designed for event managers, educators and businesspersons who are interested in utilizing Japan as a destination for sustainable events while visiting businesses involved in sustainability and circular economy. Japan as a sustainable […]
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TEAM

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Roger Ong
Zenbird Editor-in-Chief

Graduated from National University of Singapore and became an entrepreneur. Certified content marketer by the U.S. Content Marketing Institute.

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Tomoyo Matsuda
CSO (Chief Sustainability Officer)

Previously worked in marketing and editorial at an educational publisher. Lived in the U.S. for one year. Holds Advanced Certification in Sustainability Management.

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Kimika Tonuma
IDEAS FOR GOOD Co-Editor-in-Chief

After working in the hospitality industry, she became a certified solutions journalism trainer. Speaks four languages.