IDEAS FOR GOOD will hold online event Climate Creative Cafe vol.2 on CO2 emissions and communication

IDEAS FOR GOOD, Harch’s web media platform which gathers ideas for improving society, will hold an online event “How does displaying CO2 emissions change consumption behavior? – Nudge and communication design using data (Climate Creative Cafe vol.2)” with Members Co.

IDEAS FOR GOOD is implementing “Climate Creative,” a project to tackle the climate crisis through the creation of creative ideas, communication, and business models, together with Members Co. The Climate Creative Cafe is a series of events that will focus on the creative approaches of individuals in various industries, organizations, and positions to solve issues related to the climate crisis, and will lead to actual actions together with participants.

The event theme is “CO2 emissions and communication”

The theme of this second session is “CO2 Emissions and Communication.” According to a Google survey, 66% of shoppers are looking for more sustainable brands and 55% are willing to pay more for sustainable brands.

On the other hand, it is very difficult to communicate the environmental impact of products and services in a user-friendly and easy-to-understand way that is reliable and transparent. What kind of creative communication regarding CO2 emissions labeling can change consumers’ purchasing behavior?

At this event, we will consider how creative communication with consumers regarding CO2 emissions labeling should be based on the European approach to CO2 emissions labeling and how it is actually perceived, as seen by our European-based team. We will also consider the results of a CSV survey conducted by Members Inc. and an experiment conducted by SuMPO (Sustainable Management Promotion Organization) on the design of environmental labels.

What is Climate Creative?

Climate Creative is a co-creation project by IDEAS FOR GOOD and Members Inc. Under the concept of “fighting the climate crisis with creativity,” the project will develop events, idea generation workshops, and human resource development projects based on the theme of the climate crisis and creativity.
URL：“Climate Creative” special page to confront the climate crisis with creativity (in Japanese)

[Reference] “How Does Displaying CO2 Emissions Change Consumption Behavior? Nudge and Communication Design Using Data (Climate Creative Cafe vol.2)” will be held on 2/16 | IDEAS FOR GOOD (in Japanese)

[Related Site] IDEAS FOR GOOD (in Japanese)