IDEAS FOR GOOD launches “Sport for Good” series with Sport For Smile for climate action

IDEAS FOR GOOD, a web media that collects ideas for making society better, has launched the “Sport for Good” series in collaboration with Sport For Smile, a general incorporated association.

Background of the “Sport for Good” feature

“Elite Program” is a new program launched by Sport For Smile’s Sport For Smile Planet League (SFSPL), a community to act in solidarity with the world on climate change issues. The program is designed to support the “Sports for Climate Action Framework,” which was launched at COP24 in collaboration with the UNFCCC (United Nations Framework Convention on Climate Change) and the IOC (International Olympic Committee). The objective is to provide intensive support to the sustainability front-runners in Japanese sports and embody best practices by targeting clubs in the first division of professional leagues, which are expected by the UN to have the greatest “power of sports” and influence on fans, for signing the Framework.

We operate IDEAS FOR GOOD, a magazine of ideas to make society better and deliver articles on advanced social good initiatives from around the world by leveraging our network of overseas expertise. As a media partner of the Elite Program, we are launching the “Sport for Good” series, a special feature reporting on advanced initiatives in the world of sports and the activities of clubs participating in the program. The articles in the monthly series will be covered together with the company’s European and U.S. branches and affiliated writers, thus minimizing CO2 emissions.

The first article, “To protect the environment in which we can compete. The start of a special feature on the climate crisis from the world of sports. [Sport for Good #0] (*),” will cover Sport For Smile Planet League. Following the first volume, we will continue to introduce the world’s most advanced cases, such as Wimbledon, as well as activities of organizations participating in the Elite Program.

[Article] “To protect the environment in which we can compete. The start of a special feature on the climate crisis from the world of sports. [Sport for Good #0]” | IDEAS FOR GOOD (in Japanese)

Comment from Mie Kajikawa (President of Sport For Smile)

“We are very pleased and honored to have Harch Inc. as a media partner of the Elite Program. It is very meaningful for us to focus on the ‘power of sports’ in the development of essential articles from the perspective of solutions to various social issues around the world. I sincerely hope that the sustainability activities of the sporting world will reach more people and trigger a change in society.”

Comment from Yu Kato (CEO of Harch Inc.)

“We are very pleased to have entered into this partnership with Sport For Smile, which will enable us to further strengthen our efforts to disseminate information on climate change and sustainability through the power of sports. We see great potential in the enjoyment of sports, its ability to move people’s hearts and minds, and its value as a fan community and media. Through this partnership, we will share with a wider audience the best domestic and international sustainability practices in the sports industry. We are also committed to providing you with inspiration and contributing to the promotion of sustainability in the sports industry as a whole.”

[Reference] Sport For Smile Planet League and IDEAS FOR GOOD collaborate. Showcasing the Power of Sport to Accelerate Climate Change Response | Press release (in Japanese)
[Related Site] IDEAS FOR GOOD (in Japanese)